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Hospitality · Startup Advisory

Feasibility Study Unlocks AED 220M Investment in Hospitality

Client: Family office (Abu Dhabi)

AED 220M
Capital deployed
21.4%
Projected IRR
Month 28
Break-even
01

Challenge

A UAE family office was evaluating a AED 220M investment into a boutique hospitality brand. Three competing internal proposals needed independent validation.

02

Solution

Delivered a rigorous 8-week feasibility — market sizing, demand modelling, competitive landscape, financial model with Monte-Carlo, and a board-ready memo.

03

Implementation

Conducted 42 expert interviews across UAE, KSA and Oman. Built a 5-year operating model with 14 sensitivity dials. Final read-out to investment committee.

04

Results

Investment approved with two of the three concepts merged. Project IRR projected at 21.4% with break-even in month 28.

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