Repositioning a UAE Trading Group for 3x Growth

A 22-year-old Dubai-based FMCG distributor was losing share to digitally-native challengers. Margins had compressed 380 bps over three years and the founding family was at an impasse on the path forward.

We led a 12-week strategic reset: redefined the portfolio across three growth horizons, exited two unprofitable categories, restructured the commercial org around channels (modern trade, traditional, e-commerce), and installed a quarterly OKR cadence.

Embedded an interim CFO and a transformation PMO for six months. Delivered 14 work-streams across commercial, supply chain, finance and HR. Trained 38 leaders on the new operating rhythm.

Revenue grew 2.9x in 28 months. Gross margin recovered 410 bps. The firm completed a successful minority investment from a regional family office at the end of year two.